Aston Martin 177

Aston Martin will officially unveil the One-77, which represents all the brand has to offer in terms of craftsmanship and engineering. The front-engine, rear-wheel-drive supercar features a very special version of Aston Martin's 6.0L V12 engine that's been tuned by the legendary motor mavens at Cosworth. Enlarged to a full 7.3 liters of displacement, the One-77's V12 is a full 25% lighter than the engine on which it's based while producing in excess of 700 bhp. The One-77 also features a monocoque tub comprised entirely of carbon fiber, which helps keep its curb weight around 3,300 lbs. A unique inboard suspension system, six-speed sequential manual gearbox and carbon ceramic brakes at all four corners are just a few of the top shelf standard features that One-77 customers will be getting. Add it all up and Aston Martin expects a 0-60mph time of just 3.5 seconds and top speed over 200 mph. The One-77 will be the most powerful and fastest Aston Martin ever made and represent the brand's zenith. It'll be tough to top this one, that's for sure. Stay tuned for live pics of the Aston Martin One-77 later today from the floor of the Geneva Motor Show.

Selling million-dollar supercars isn't as easy as it used to be. While Lamborghini quickly offloaded its small run of seven-figure Reventons and Bugatti has gone through the bulk of its Veyron production, Aston Martin may be finding it a bit more difficult to separate the obscenely wealthy from their millions.

The One-77 is the big-ticket supercar in question, to be built in a limited run of 77 examples, with only six headed to the US, five staying in the UK and the remaining 66 ending up in the Emirates dispersing around the world. Previous reports circulating the interwebs suggested that the entire production run sold out almost immediately – before the car was even fully unveiled – but those reports may have been misleading. Although 100 potential customers reportedly expressed interest in acquiring the uber-supercar, the order books have apparently yet to be filled with buyers who've plunked down the £200k desposit.

 But even in this economy, they're bound to sell out soon, so if you've got the cash to spare, you'd better act fast. Like, 700-horsepower supercar fast.